Beyonce’s using a direct mode of address facial expression is like she is trying to attract men to look at her, and also she looks really concentrated looking at something. Her whole face is facing down wards she is staring to something directly down. The focus of this picture is that Beyonce is trying to attract women to this image, just like telling them if you would like to buy my perfume is the quality good enough? In this particular female stereotype she is dressed in a sexual red night dress which shows parts of her body, oftenly young women decide to wear a red dress because it looks sexual, attractive, wanted opposite sex. She is presenting the perfume brand and trying to in courage people to buy it, have an awsome fragrance smell she is not only a famous singer she also can be model, presenter and a movie star she has the talent. This advert is being presented in a birhgt shiny red and purple background. These colours makes her stand out and look attractive and wanted when you stare directly at the magazine front cover image. The models pose is in a sexual way she is trying to get men's attention to look at the advert. In this advert she is dressed in this kind of way because she is being published on the advert which many people will be looking at, she is presenting her perfume best fragrance which has to look more than attractive and beautiful look of it. She looks like a confident model from the way she is posing in the picture. In this advert the setting and the connotations of this has been set in a beautiful red and purple background that stand out, and you stop the shadows behind her the picture looks attractive to look from far way distance, also the whole background suites the colour of her dress and accessories. The colour in this picture is a high key because it looks really clear and strong lighting in the background; this makes the picture stand out. There is one thing that makes the picture look bigger is because Beyonce is close to the camera and showing off her beauty. The target audience is for aged people from 16-30 years old young teengers and women.
Beyonce and Britney Spears are both different from eachother because they are posing in a different way and they're afce experssions are slightly different.

Britney Spears

The advert is for a new perfume that has launched called Britney Spears Circus. The face expression in this picture looks directly looking towards the camera when a picture is been taken of her.  In this picture this model isn using a direct mode of an address in a close up shot. The perfume matches Britney Spears beacause the bottle of the perfume and clothes math colours and blend in. In the picture she is being presented really beautifully, it makes people want to look at the advert and be engaged to ,look at the picture is bright and clear view. The models pose in this picture looks quite seduced also she looks relaxed and a bit in a sexual way because her hands are on her legs. The model is dressed in a pink dress with flowers attach to her dress which makes it stand out. She is dressed like this because she is looking in a sexual way her dress matches the the ,blue background because the perfume bottle is the same colour which makes them both match perfectly. The setting of the picture looks like an intresting background as much as you would pay attention to the perfume bottle Britney Spears fragrence. The lighting looks low key because it has been taken from the close shot. The picture has used low lightings because the picture looks dark from looking directly at her, the red background makes the picture low lighting because it is too dark.The product is presented in a quite large shape so that people could see her in a close up look to see the perfume displayed and beauty. The product has perfume bottle at the bottom, the size of the bottle stand out in the advert because of the, colour so that the audience would perhaps remember the perfume and purchasing it. The target audience for this only advert would be more directed for 15-30 years old young teenagers and women.